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Measuring Social Media Marketing

If you have an online dropshipping business or other ecommerce endeavor, you are probably (hopefully) using social media marketing to build your brand and promote your internet business.

Although measuring the ROI, or Return On Investment, of social media marketing isn’t as cut and dried as other types of marketing strategies, it is still possible to get a pretty accurate idea of how your efforts in this direction are paying off for you.

Here are some tips to help you measure your success in social media marketing in 3 easy steps:

1. First, identify your objectives. This simply means that you should have a clear idea of exactly what you hope to accomplish with social media marketing. Do you want to gain X amount of subscribers to your opt-in email newsletter list? Do you want to increase traffic to your dropship website by a set number or percentage? Are you looking to boost sales year over year or month over month? Unless you know what you are trying to do, you won’t know whether you have done it or not.

2. Measure your results by your SERPs, or Search Engine Results Pages. If you are actively engaged in social media marketing on Facebook, for instance, and you jump to the front page in Google search results for your niche: Congratulations! It’s working! Now that Google is crawling the web for real time content, your social media content is more important than ever. If you supply a steady source of fresh, updated, relevant content to your Twitter, Facebook or other social media platform, you should see results in your search ranking.

3. Make sure that you have tied your results to your goals. In other words, if your goal was to boost traffic, then keep up with the stats on how much your traffic is increasing. If your goal was to improve brand recognition, this is much harder to measure. So, for the results that you want to track, it is best to have goals that are less ambiguous and easier to measure.

Measuring the ROI of social media marketing is a bit more challenging than many other metrics, but it can be done!

Categories: Marketing
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