Home > Marketing > Disney Launches Social Media Campaign

Disney Launches Social Media Campaign

Disney announced a new social media campaign that would allow visitors of the theme park to post videos and pictures that could potentially be used in televised commercials for the historical destination . Also, beginning in January, Disney will project images of vacationers on Orlando’s Cinderella Castle and Anaheim’s façade of “it’s a small world.”  

Disney’s “Let the Memories Begin” campaign launched this week. Admirers of Disney can upload pictures and videos via DisneyParks.com, or through the Facebook pages for Walt Disney World and Disneyland. Note: Photos and Videos chosen will be moderated before they’re aired.

Visitors of the Orlando and Anaheim locations fear not: Park photographers will be taking candid shots to project onto the castle or façade. However, vacationers will be given permission on whether or not their image can be used.

“Let the Memories Begin” is an effort to boost user-generated media. Disney’s latest campaign is the result of a new Y partnership of 3,600 families. Nearly half of the families posted pictures from vacation on a social media site.

With the help of the campaign, Disney hopes to increase interest and park attendance.

Categories: Marketing
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