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What is Digg?

October 4, 2010 Leave a comment

Digg is a social bookmarking site which makes it easy to make links to your articles, or sites. When a page on Digg has many “Diggs”, it is included in the top news section, which everyone on Digg can see.

So how do you use Digg? Through Digg, you submit breaking news articles, blogs, or press releases which accumulate followers who “digg” your articles.  Through this process you build a great amount of “link weight” and traffic which builds more page views to your articles. “Link weight” is the main reason why you want to build back-links from social bookmarking sites like Digg, StumbleUpon, Delicious etc. 

Link weight is the weight that Google gives, (or the value), for a link to your site from another. Some sites are considered quality sites, where a lot of quality sites link together…. such as Wikipedia; and some sites are not given the same quality rating. It is not entirely clear if there is some human decision making that goes into this at Google, but mostly, it is based on their link weight algorithm.

In order to build a good Google rating you have to create keyword rich content which can be discovered in a web search. Then, you need to somehow generate links from sites with a very good score, so that they pass on their link weight to you, and get you on the first page of a search. This is easier said than done.

To maximize your posts and increase link weight through Digg, takes time and effort. This requires building a following and establishing a user/customer base which “Digg” your articles on a continual basis. To learn more about utilizing Digg for your business, contact DocuSource Visual Communications.

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Categories: Marketing