Archive for the ‘Marketing’ Category

DocuSource Remodels Kennedy Location

January 7, 2011 Leave a comment

You may have noticed that DocuSource Visual Communications has been gradually making aesthetic improvements to its location at 1506 W. Kennedy Blvd. Well, over the holidays owner Travis Masters went Bob Vila on the space by totally revamping the interior of building. Travis, “almost” single-handedly removed several thousands of pounds of existing furniture and fixtures, laid all of the flooring (wood and tile), assembled all of the new workstations and furniture. The new look for DocuSource not only rings in the New Year, but several anticipated changes to benefit our clients.

The biggest piece added to DocuSource puzzle was the acquisition of a Heidelberg Quickmaster DI Pro Printer. The “DI” allows extremely fast color printing runs for our customers while cutting down on the cost at the same time. How fast? The DI can print 5,000 8” x 11” double-sided sheets in less than an hour.  In a nutshell, the Heidelberg DI offers 10 times the quality, versatility and economy of a standard digital printer. As always, DocuSource is a one stop solution for the visual communications your company needs to get noticed in a busy world!


Categories: Marketing

QR Codes…Scan & Go!

November 3, 2010 Leave a comment

QR Codes or (Quick Response Codes) are digitized codes of content-rich embedded content such as Website URLs, Personal or Business Data, Wifi Codes, Special Promotions, or any text that you want relayed into a encrypted message. QR Codes are “read” through QR Code Reader  Applications that can be downloaded on your smart phone. Simply hold the smart phone over the code and either scan or take a photo of the QR Code (depending on the application), and you will be redirected to the information available in each code. 

Originating in Japan, where they have been in use for over 2 years, QR Codes have been a staple of the Japanese marketing culture and can be found on almost every product and advertisement on the market. Slowly making their way into the mainstream here in the U.S., the QR Code has been displayed on major advertising campaigns by Walmart, Calvin Klein and Target to name a few. Subsequently, businesses are now clamoring to engage their existing and prospective customers with the excitement and unlimited potential that QR Codes provide.

At DocuSource, we can generate your business data into QR Codes, and incorporate them into your marketing materials…

  • On business cards: A fast and simple way to use QR Codes for your own professional purposes is to place them on business cards. Generate a QR Code that directs scanners to your online resume, small business Facebook Page or your website to help new contacts find you or your business faster.
  • On marketing materials: QR Codes can be implemented into flyers, brochures, programs, handouts, letterheads, media kits and anything in your marketing campaign. Add QR codes to direct viewers to a particular how-to video on YouTube, send them to a Flickr photo set, get them to follow you on Twitter, or point them to a mobile-friendly web site landing page that promotes a new campaign.
  • For Promotions: If you really want people to pay attention to your QR codes, make them good for promoting coupons or discounts. Simply have DocuSource create a custom QR code for the promotion you want to offer.

DocuSource offers unique QR Code generation and we are constantly keeping our clients abreast of the latest technology to enhance business marketing initiatives. Contact Us today to put QR Codes to work for your business!

Categories: Marketing

What is Digg?

October 4, 2010 Leave a comment

Digg is a social bookmarking site which makes it easy to make links to your articles, or sites. When a page on Digg has many “Diggs”, it is included in the top news section, which everyone on Digg can see.

So how do you use Digg? Through Digg, you submit breaking news articles, blogs, or press releases which accumulate followers who “digg” your articles.  Through this process you build a great amount of “link weight” and traffic which builds more page views to your articles. “Link weight” is the main reason why you want to build back-links from social bookmarking sites like Digg, StumbleUpon, Delicious etc. 

Link weight is the weight that Google gives, (or the value), for a link to your site from another. Some sites are considered quality sites, where a lot of quality sites link together…. such as Wikipedia; and some sites are not given the same quality rating. It is not entirely clear if there is some human decision making that goes into this at Google, but mostly, it is based on their link weight algorithm.

In order to build a good Google rating you have to create keyword rich content which can be discovered in a web search. Then, you need to somehow generate links from sites with a very good score, so that they pass on their link weight to you, and get you on the first page of a search. This is easier said than done.

To maximize your posts and increase link weight through Digg, takes time and effort. This requires building a following and establishing a user/customer base which “Digg” your articles on a continual basis. To learn more about utilizing Digg for your business, contact DocuSource Visual Communications.

Categories: Marketing

Twitter Overtakes MySpace as #3 Social-Networking Site

September 29, 2010 Leave a comment

Could MySpace be going the way of Xanga and Friendster?

Twitter has surpassed MySpace to become the third most popular social networking site. Twitter reportedly saw unique visitors rise by 76 percent to roughly 96 million last year, while MySpace fell by 17 percent to 95 million.

Meanwhile, the number two social networking site, Microsoft’s Windows Live Profile, had 140 million unique visitors. Facebook, the granddaddy of all social networks, boasted 598 million. “Any comparisons between MySpace and other Internet services are irrelevant as MySpace’s mix of offerings is uniquely different and specifically focused on audiences under the age of 35,” said MySpace spokeswoman Rosabel Tao in a statement.

Categories: Marketing

Disney Launches Social Media Campaign

September 24, 2010 Leave a comment

Disney announced a new social media campaign that would allow visitors of the theme park to post videos and pictures that could potentially be used in televised commercials for the historical destination . Also, beginning in January, Disney will project images of vacationers on Orlando’s Cinderella Castle and Anaheim’s façade of “it’s a small world.”  

Disney’s “Let the Memories Begin” campaign launched this week. Admirers of Disney can upload pictures and videos via, or through the Facebook pages for Walt Disney World and Disneyland. Note: Photos and Videos chosen will be moderated before they’re aired.

Visitors of the Orlando and Anaheim locations fear not: Park photographers will be taking candid shots to project onto the castle or façade. However, vacationers will be given permission on whether or not their image can be used.

“Let the Memories Begin” is an effort to boost user-generated media. Disney’s latest campaign is the result of a new Y partnership of 3,600 families. Nearly half of the families posted pictures from vacation on a social media site.

With the help of the campaign, Disney hopes to increase interest and park attendance.

Categories: Marketing

Are you connected….socially?

September 20, 2010 Leave a comment

A company’s brand is its identity and establishing a marketing directive is one of the early steps a company should take as it places the building blocks for its foundation. It is vital for a business to define who they are and what they do for their consumers.

Once a brand is established, companies enjoy the piece of mind in knowing that consumers know who they are and associate them with their market. However, managing a brand does not stop there. It takes ongoing engagement and a presence as a business that consumers can rely on.

Social Media has added a dynamic to marketing that cannot be overlooked when managing brand identity. What makes social media truly “social” is the ability to share. Consumers are no longer talking to their friends or a handful of people, they are potentially sharing information with millions of other web users, every single day. They have followers, and their followers have followers. The average reach of each of these individuals is more than 20,000. This means that companies cannot just broadcast a message in social media when something newsworthy happens. They must have a social media presence 24 hours a day…..7 days a week. The internet has transformed the way companies need to market their businesses.  It’s very simple: The evolution of search engines and social media is such that there will never be silence associated with any brand.

The goal of all marketing is to influence potential customers to make a purchase….the same applies to social media….so what is conveyed through your customer interaction absolutely matters. You want to create a positive “buzz” around your brand so that when you are posting your updates, your customers are relaying your message to their friends, and their friends are sending it to their friends, influencing a positive buying experience. Consider the Axe Body Spray promotional video which garnered more hits than President Obama’s victory speech, or the fact that huge corporations such as Ford and Apple are now directing viewers to their Facebook pages rather than their respective web sites through their television ads. Consumers now identify personally with their favorite brands enough to follow their news feeds on Facebook and Twitter and to view and share their YouTube videos. Thus, the most engaged brand will draw consumers and their friends into their conversations and make them almost addictive.

With 500 million (and growing) unique users globally, Facebook is the number one social networking site when it comes to activity and subscriptions.  Facebook provides a wide variety of channels to communicate with users and customers. So how does this work for you? Facebook allows every brand, as well as individuals, to create fan pages for their companies. Large brands have already created their official pages on Facebook that have a wide, immediate fan following around the globe. The fan page has the ability to convey first hand information about a brand and to receive immediate feedback from your customers. LinkedIn and Twitter also have great reach, so it is essential to also communicate on these mediums to complete a “full scale” social media presence.

Recent Media surveys have cumulatively displayed that 75 percent of the top US companies have a social media strategy and plan increase their marketing budget  in the coming year, solely based on that strategy. There are however many challenges involved in managing a brand on the social web. One such challenge is managing customer relationships. Consumers like to feel the personal connection to a brand that they have connected with, and companies that actively engage are bound to receive better results. The drawback is this takes time, but in the end is well worth the effort as it will evolve into a solid customer base. Companies cannot be everywhere, nor do they have the resources or manpower to harness all of the activity in the social media circle.

DocuSource Visual Communications has launched Social Media Management Services to help business owners advertise effectively on these platforms. For a fraction of what it costs to advertise a business in traditional media, a business can now reach a highly targeted audience that is interested in their message and brand…on a continual basis. At DocuSource, we can draw people to your company while increasing engagement and brand recognition by creating and maintaining your business profiles on social media sites such as Twitter, LinkedIn and FaceBook Fan Pages . We will assist you in generating fan and followers, sending out updates on a consistent basis and building your positive presence in the world of social media networks. We are here to help you grow your business by creating a strategic marketing program that helps you attract new customers in a constantly evolving world.

Categories: Marketing

New Twitter: Why It is Important for You

September 16, 2010 Leave a comment

Now we can not only see who is following us and who we follow more clearly, but we can do on the site what the applications built for Twitter used to do for us: see media in line with tweets. Tweets now carry a “payload” of video, photos, or music, allowing Twitter to function effectively as a media company.

Why is this important?

1)Media companies are looking for place to put content where viewers will see it and they can take advantage of advertising dollars. Online media has pretty much disrupted the old advertising models, and everyone is trying to figure out ways to pay for content. On the one extreme, we have Demand Media, which pays writers $15 a blog post and monetizes its sites with ads. On the other, you have Rupert Murdoch and the Wall Street Journal, which has always charged dearly for online subscriptions. The services formerly known as “mainstream media” are somewhere in this mix. And although today only 3% of people get their news from Twitter, that’s growing every day.

2)Facebook, considered the company Twitter has to beat, already has these features. Facebook is the place everyone posts photos and videos, because it wasn’t intuitive to place them on Twitter until yesterday. You had to use a Twitter “client,” a service built on Twitter’s Application Programming Interface (API), to do that. All Twitter clients have something disadvantageous about them compared to the main site. (Even if it’s only that many people don’t know how to find a good one or how to tell them apart.)

3)All the companies that build Twitter applications got another harsh life lesson last night: Twitter eats its young. When the API was released, people rushed to build on it, and the clients got better and better. Fortunately, the best of them, Seesmic, Tweetdeck, and Hootsuite have long ago evolved into social media dashboards that allow you to do much more than just check Twitter. But if you didn’t know or care what a “platform” is or does, after last night you do. Building on someone else’s platform is like renting a house, and when the owner wants to sell or gets foreclosed or wants to rip it down and build a shopping mall, you’re out.

4)Ev and Biz didn’t think people were spending enough time on Twitter. This is called “engagement,” and it’s the new buzz word for social media (see Brian Solis’ book Engage for more about this. Twitter wants you to engage: spend more minutes and talk to more people on Twitter. Video and pictures will help this, they feel.

5)For the user, my favorite person, and the only one that matters, new Twitter means a funner user experience–more to see and do. Twitter’s always been like a river –you check it every so often, dip your toe in, read something and write something and then move on. Facebook is more like a swamp into which you fall for hours every day, finding your old high school buddied and playing Farmville. Twitter isn’t trying to copy Facebook, but I think it is trying to emulate Facebook’s “stickiness: by converting itself into a site for news–all the news that’s fit to float in the river.

Source: fast Company

Categories: Marketing